We catalyze marketing for brands that are creating better tomorrows.
Fractional marketing leadership for the purpose-driven.
Services
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Build upon an existing marketing strategy or create one from scratch, oversee marketing channels and assess if new ones are needed, make hiring recommendations, bridge a leadership gap, provide support for a new initiative, or simply share a fresh perspective.
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Based on your goals, develop an actionable, integrated marketing strategy that leverages a variety of channels and tactics.
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Audit your funnel and optimize your channels’ marketing—from website to email to apps to social—to deliver on growth goals, incorporating loyalty and lifecycle marketing along the way.
Meet Lauren
Hi, I'm Lauren, founder at of/Substance Marketing.
I partner with purpose-driven brands to help them grow in ways that matter: deeper loyalty, stronger resonance and measurable results. Whether that looks like fractional marketing leadership, brand strategy, or ecommerce and digital consulting, the through-line is always the same — data-backed growth in service of a bigger mission.
With 15+ years at companies like Nike and Lyft, I've built brands, catalyzed growth and deepened retention across industries and audiences. I thrive in collaborative teams, love developing people and have a passion for learning.
Brand Portfolio
